Top 4 Self-Marketing Mistakes of Job-Seekers
Searching for a job is a process that takes a great deal of dedication, patience, and strategy. You have less than 20 seconds to impress your prospective employer, so make sure that you’re doing everything that you can to stand out from other applicants. No matter how great your accomplishments, the way you present yourself is still key to getting noticed. Lessen your stress by avoiding these silly self-marketing mistakes.
LinkedIn – Many companies are now using this platform to find qualified candidates. Neglecting your LinkedIn profile can be an obstacle in getting you through the door. Be sure to update your page regularly, check for typos, and add testimonials. Make the most out of this innovative resource. What’s the top mistake on LinkedIn? Having a boring title! Demand attention by creatively describing yourself.
Social Media – Some job seekers avoid social media in fear of projecting a negative image. While social media has the potential to cause reputational damage, when monitored and managed correctly, it can positively demonstrate your skills and interests. Include posts that relate to your field of work and be sure to include insightful commentary.
Starting your resume with an objective – chances are that your prospective employer is looking to see whether you are qualified to fulfil a given role, so focus on talking about how you would be a great fit; not so much about how badly you want the job. Take redundant information off your resume and replace with your most captivating attributes or a tag line concisely highlighting what you can offer to their company.
Writing about everything – Avoid mentioning the work experiences that are irrelevant to the job for which you are applying. Keep in mind that you only have a short amount of time to grab the recruiter’s attention. If you are applying to jobs that require different work experiences, create several resumes that highlight what each position requires.
Be sure to check out these additional tips:
Comments